The Cruise And Royal Caribbean Cruise - 2850 Words

Ever wanted to get away from your boring, and lifeless routine of waking up early, getting dressed, and going to work, then coming home to sleep just to do it all over again the next day? Do you ever catch yourself saying, â€Å"I need a vacation or a break?† Ever considered going on a Cruise Ship to the Bahamas or Europe or even Canada for a few days? With 24 hour food service; daycares for various ages; around the clock entertainment; numerous pools and jacuzzis; gyms and spas; back to back parties, bars and lounges; how can anyone not forget their troubles and enjoy their life for that moment being on a luxurious cruise ship? The Cruise Ship Industry started in the early 1970s with their oldest cruise line, Norwegian, since then this†¦show more content†¦This market has generated so much employment from food services jobs, to house keepers, to bartenders and DJs. What generates profits? (Cruise Talk Central): †¢ Norwegian Cruise Line, Royal Caribbean International, and Carnival Cruise Line all have high occupancy levels. Norwegian has slightly higher number than the other two. †¢ Prices starting as low at $50 per person per night for an inside cabin, $62 per night for an ocean view, and in the low $100’s for a balcony cabin †¢ That price includes nightly theatrical shows, all your meals in the main dining room and buffet, most often 24 hour room service, lectures, ship board nightclub admission, use of pool and some spa facilities, your accommodations, and sea transportation from port to port The best part about going on a Cruise Ship is its affordability. Not only is Carnival Cruise prices appeal to younger people in their twenties but it also travels to almost every part of the world including 20 North American, the Caribbean, Bahamas, Mexican Riviera, Alaska, Canada, Hawaii, Panama Canal, Bermuda, Mediterranean, South America, Tahiti, The Fiji Islands, New Zealand, Norway, the Baltic and the British Isles for a decent price. For anyone, going on a cruise ship is aShow MoreRelatedRoyal Caribbean Cruise Lines Essay935 Words   |  4 PagesInside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders WilhemsenRead MoreMarketing Plan Royal Caribbean Cruise Line2170 Words   |  9 Pages Marketing Plan Royal Caribbean Cruise Line Samuel A Shore Ronnie Seamen HFT 3503 Professor Fiazan Ali 11/24/2016 Section I- Background Royal Caribbean Cruise Lines Introduction: identify and describe the company’s mission statement and marketing objectives. The mission statement for a business will state the organizations purpose, what it hopes to accomplish and should always stress the major policies that the company wants to honor. These policies define how the employees interactRead MoreRoyal Caribbean Cruise Line Marketing Analysis1541 Words   |  7 PagesRunning Head: ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises. They haveRead More Royal Caribbean Cruise Line LTD Essay987 Words   |  4 PagesIntroduction:   Ã‚  Ã‚  Ã‚  Ã‚  In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current MissionRead MoreRoyal Caribbean Cruises, Ltd: Hbr Case Study1130 Words   |  5 PagesRoyal Caribbean Cruises, LTD: A Case Study 1. Using the Information Systems Triangle as a framework, evaluate the alignment of RCCLs business strategy, organizational strategy, and information systems strategy before Tom Murphy became CIO and then after Tom Murphy took over as CIO (up to 9/11/2001). Prior to Tom Murphys tenure as CIO, Royal Caribbean Cruises Lines (RCCLs) business strategies were not fully aligned with the organizational and IT strategies. Tom Murphy was instrumental in bringingRead MoreEssay on Royal Caribbean6294 Words   |  26 PagesSummary Royal Caribbean is the second largest cruise line company in the world and it is in position to take advantage of a recovering industry that is once again attracting high numbers of people looking to spend money. Royal Caribbean has strong brand awareness in North America where a majority of cruises originate, but it also has a strong international reputation through the other brands it operates as well as its own increasing presence in the European and Asian market. Royal Caribbean was hitRead MoreSwot Analysis1100 Words   |  5 PagesROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities Read MoreCase Assignment Royal Caribbean Essay2485 Words   |  10 Pagesï » ¿a.  Ã‚  Ã‚   Describe Royal Caribbean’s business.   How important are international operations for the company? At the end of the 1960’s, Wilhelmsen and Stephan came up with the profitable idea that the wealthy residents of Florida will consider paying top dollar amounts to cruise to the Caribbean Islands as a great alternative for a week or weekend getaway. After proposing this idea to Norwegian entrepreneurs, Royal Caribbean Cruise lines, was born. Forty five years and forty ships later, based out ofRead MoreThe Leisure-Cruise Industry Porter Paper1329 Words   |  6 PagesThe Leisure-Cruise Industry February 17, 2011 Business Management Introduction One of the rapid producing leisure industry divisions, the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels, demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice, less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the community sectors inspectionRead MoreCelebrity Cruises Case Study Essay1070 Words   |  5 PagesCelebrity Cruises was founded in 1989 by the Chandris Group, a Greek company originally in the shipping business. In 1997, the company merged with Royal Caribbean International to become part of Royal Caribbean Cruises Ltd. The parent company was determined to keep the two brand’s marketing and operations separate in order for each to target their own market segments. Royal Caribbean Cruises Ltd. operates not only Royal Caribbean Cruises but also Celebrity Cruises, Azamara Club Cruises, Pullmantur